Diapason

Chef d’orchestre de la gestion de votre trésorerie

Activity

TRMS solution editor

Company size

50-100

Website

mydiapason.com

Context

The challenge

Reposition Diapason on the cash management solutions market and modernize its brand image to support its growth in France and internationally.

Define the marketing strategy and positioning of the company
Boost marketing activity
Define a graphic universe
Dynamize the website

A smart and furious agency

Creative and Thinking solutions

Create a strong brand around the Diapason entity, gradually eliminating the MCC Soft name, less known in the financial ecosystem, and integrating the Fydris brand, to address the mid-market.

myDiapason, a range of solutions dedicated to company cash management.

Position the company on its market, define the myDiapason offers, identify its personas, establish the company’s storytelling and its key messages
Create an impactful visual universe, enhance the company’s brand image and support its digital transformation
Bring Diapason into the digital era and modernize the company’s website to help generate leads and attract talent
Write digital content: customer cases, brochure, presentation, white paper
Unveil Diapason’s new identity ahead of the AFTE days on social networks and encourage visitors to meet Diapason on D-Day on a stand in the company’s new colors

Tailor-made, proactive and effective support (and in a good mood!) for a successful project to modernize our Marketing function! The 5-legged sheep lives up to its name! A big thank you to the Creative & Thinking teams.

Alexandre Sortais, Director Professional Services • Diapason

Deliverables